Betty Crocker Brings Broadway Home with “Wicked” Baking Kits
Betty Crocker is stirring up something magical in the kitchen with its new “Wicked”-themed baking kits, just in time for the film adaptation of the beloved musical hitting theaters on November 22. The line includes the first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes, letting fans choose between Elphaba’s iconic green or Glinda’s charming pink as they bake. It’s a delightful way to bring the enchantment of Oz right into your home.
“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film,” said Jenny Jonker, Betty Crocker Brand Experience Manager. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”
A Wickedly Delicious Experience
But the fun doesn’t stop with cupcakes and cookie pops. Betty Crocker is also serving up “Wickedly Better Together” recipes that combine classic baking mixes in fresh and unexpected ways. Whether you’re defying gravity with the Thrillifying Cupcake—a blend of Super Moist Yellow Cake Mix and Fudge Brownie Mix—or indulging in the Fantabulous Brookie, a combination of Chocolate Chip Cookie Mix and Triple Chunk Brownie Mix, there’s a treat for every fan looking to add a touch of magic to their bakes.
These recipes encourage bakers to get creative and try new combinations, all wrapped in special “Wicked”-themed packaging. It’s perfect for fans who want to mix it up in the kitchen while celebrating their favorite characters from Oz.
Stirring Up Magic: Where to Find Them
You don’t need to travel to the Land of Oz to get your hands on these kits. Betty Crocker’s “Wicked” baking mixes are available at major retailers like Walmart, Target, and grocery stores nationwide, priced at a suggested $5.98. Whether you’re planning a family baking night or hosting a themed watch party, these kits make it easy to bring a bit of Broadway magic into your kitchen.
Fans Are Already Under the Spell
The excitement is already bubbling over, and fans have been quick to share their reactions on social media. On Instagram, Betty Crocker’s post showcasing the new mixes has sparked a wave of enthusiastic comments. The official “Wicked” movie account jumped in with, “Magically tasty! 💚🩷” while @seanrstephens humorously noted, “I got pink and nearly had to throw hands with you Elizabeth Crocker. Guess I’ll just have to try again for green. The cookie dough pops were yummy tho.” Another fan, @sweetgalindaa, declared, “Running to the stores right now !!!” capturing the eagerness of fans to get their hands on these whimsical treats.
The Perfect Pairing with “Wicked” on the Big Screen
This launch couldn’t be better timed, with “Wicked” set to make its grand debut on the big screen this November. Starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda, the film dives deep into the untold stories of Oz’s most famous witches, exploring themes of friendship, identity, and courage. Directed by Jon M. Chu, the movie is poised to be a visual and cultural spectacle, making these themed baking kits the perfect addition to any viewing party.
Ready to Bake? Your Wicked Treats Await
If you’re a fan of “Wicked,” baking, or just love a good kitchen adventure, Betty Crocker’s new kits are the perfect way to get in on the fun. So why wait? Grab your mixing bowl, choose your side (Elphaba or Glinda?), and whip up a batch of these enchanting treats. Whether you’re baking with kids, hosting friends, or just indulging your own sweet tooth, these mixes make it easy to add a little magic to your day.
For more baking ideas and to see the full lineup of “Wicked”-themed products, visit www.BettyCrocker.com, or join the conversation on Instagram and TikTok @BettyCrocker. Share your creations using #BettyCrocker and #WickedMovie to connect with other fans and show off your magical bakes!